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VIEWPOINT
RESEARCH
We Guarantee you are
ahead of the Game
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Partner Programs That Accomodate New RTMs
You can’t try and sell it to the guy whose job you are taking if he buys it. You need to sell two levels up to CFOs that are trying to reduce costs. It’s not a natural sale for a lot of VAR reps out there.
ABOUT
WHO WE ARE
Viewpoint Research helps our clients make strong decisions about engaging with their most important route to market: Partners including resellers, distributors, Service Providers, systems integrators and the hybrid partners that sell both on and off premise solutions with value added services. We provide data, analysis, and actionable recommendations for our clients to succeed with channel programs, channel-ready products and services as well as engagement and coverage models, policies and operational models. We are a small company that gets big results for our clients by listening, going the extra mile and by combining real data with insights honed over decades of experience.
SERVICES
ACTIONABLE PLANS
Actionable Plans
Viewpoint assesses the current competitive landscape for channel programs in each product segment and market arena to understand minimum stakes requirements for entry and to position the vendors in each segment based on their competitive advantages and disadvantages with the channel.
Personalized Service and Responsiveness
Viewpoint assesses the current competitive landscape for channel programs in each product segment and market arena to understand minimum stakes requirements for entry and to position the vendors in each segment based on their competitive advantages and disadvantages with the channel.
SERVICES
EXPERT ANALYSIS
STRENGTHS & WEAKNESSES OF CHANNEL OFFERINGS
Viewpoint assesses the current competitive landscape for channel programs in each product segment and market arena to understand minimum stakes requirements for entry and to position the vendors in each segment based on their competitive advantages and disadvantages with the channel.
EFFECTIVE USES
OF DISTRIBUTORS
How vendors can achieve maximum value out of distribution relationships beyond just pick, pack and ship. In the current environment, distributors are finding numerous ways to enhance their value to their vendor suppliers and vendors must find the best ways of leveraging that value to run the most cost-effective channel program.
CHANNEL ASSESSMENT INTERVIEWS
Viewpoint designs and conducts executive interviews with key decision makers at prospective or current channel partners to assess a client’s value proposition, service engagement model.
GO TO MARKET STRATEGIES & TACTICS
How do Channel Partners employ various types of channel partnerships and alliances most effectively by product category or portfolio?
INCENTIVE ANALYSIS AND BENCHMARKING
Viewpoint helps clients make important decisions regarding their channel partner and vendor relationships, programs and implementation plans by conducting targeted research and delivering pointed analysis of the resulting data.
